Keyword research: what the suggestions are (and aren’t)

Suggestions are generated from your seeds with fixed rules: modifiers (best, free, pricing, alternatives, for beginners…) and question forms (what is, how does … work, how much does … cost…). They are ideas to consider, not evidence that anyone searches for them.

Intent is guessed from wording: “price/buy/near me” → transactional, “best/vs/review” → commercial, “login/official” → navigational, everything else informational. You can change it per keyword, along with a priority.

Clusters group keywords by topic and angle (Questions, Comparisons, Pricing, Audience, Best & top lists, How-to, Resources). One cluster is usually one article.

Search volume and difficulty only appear if you import them. CSV columns: keyword (or query/term), optional volume, difficulty/kd, intent. Ranges such as “1K-10K” keep the lower bound. Label the source so your team knows where the numbers came from. With an AI key you can also ask for AI keyword ideas; they are marked “AI idea”.